If you are going to increase your budget, answer these questions first. They prevent a good day from turning into a loss in the coming days.

Scale checklist

  • Is the campaign score high or rising?
  • Is the CPA within the business goal?
  • Is there enough volume to trust the reading?
  • Does the creative still not show clear signs of fatigue?
  • Does the audience still have room to grow?
  • Can the company fulfill more leads or orders?

What not to do

Don't increase funds just because you sold well yesterday. Do not scale a campaign with a low score. Don't ignore margin. And don't raise the budget if the funnel after the click is broken.

How ScoreFlow helps with the checklist

In ScoreFlow, you see scores, alerts, expenses and performance signals in the same place. This reduces the chance of increasing budget in an unstable campaign.

Carousel format

Turn each checklist item into a slide. Close with a ScoreFlow screen and the message: "Before scaling, see the score".

Final rule

If you can't explain why the campaign deserves more money, it's not time to increase the budget yet.