Pausing wrong also costs money. You can cut a campaign that you were learning or keep a campaign that has already proven that it doesn't deliver.

What the dashboard needs to show

To decide to pause, you need to see at least four things: how much the campaign spent, what result it generated, what cost per result it delivered and what score it received. Without this, the decision becomes emotional.

Low score is not the only criterion

A campaign with little spend and a low score may still not have enough data. A campaign with relevant expenditure, low score, expensive CPA and drop in CTR deserves faster action. Therefore, ScoreFlow combines scoring with visual context.

Responsible pause order

  • Check whether there was enough expense for reading.
  • Check if the CPA is outside the target.
  • See if there are signs of fatigue or a drop in engagement.
  • Decide whether to pause, review creative or reduce budget.

How to use this in a demo

In a demo reel, show a list of campaigns and highlight a campaign with a low score. Explain that the panel is not saying “pause everything”. He is showing where to investigate first to avoid waste.

The ScoreFlow proposal

Transform the question “what do I do now?” in an objective queue of priorities: pause low score, review medium score and escalate high score when the context allows.