The businessman does not need to know all the technical details of the auction. He needs to answer a question: which campaign deserves money, which deserves adjustment and which needs to stop?
When to pause
Pausing makes sense when the campaign has already spent enough on reading, has a low score, CPA outside the target and shows no sign of recovery. Pausing may also be necessary when there is a configuration error, an unavailable offer or broken tracking.
When to review
Review is the most common decision. Average score campaigns are generally not lost, but they are also not ready to receive more funding. The review may involve creative, public, page, copy, conversational event or budget.
When to climb
Scaling requires a high score, CPA within the target, minimally stable volume and a favorable commercial context. Increasing funds just because yesterday sold well is a quick way to turn a peak into a loss.
Decision map
- Pause: low score, relevant expenditure and poor result.
- Review: average score, mixed signals and opportunity for adjustment.
- Climb: high score, healthy CPA and stability.
How ScoreFlow eliminates guesswork
ScoreFlow organizes campaigns by score and shows performance signals on a more objective screen. This helps the manager explain the decision and helps the business owner understand why the budget changed.
Use in the carousel
Turn every decision into a slide: pause, review, escalate. In the end, show that ScoreFlow makes this reading clear on the dashboard.