Selling little does not automatically mean that everything is wrong. But spending too much without clarity is dangerous. The score helps to separate real problems from normal oscillations.

First: see if there is enough volume

A new campaign may spend little and still not have data for decision making. But if the expense is already relevant to your business and the result doesn't come, you need to look more carefully.

Second: check the CPA

The CPA shows how much each result costs. If it is above the limit that the business supports, the campaign may even generate some sales, but it will not close the account. This is the point at which many businesspeople confuse movement with results.

Third: read the score

The score helps to indicate whether the campaign is in a critical, intermediate or healthy zone. A campaign with high spending, low sales and a low score should not continue to receive funding without review.

How to act on ScoreFlow

Open the panel, filter campaigns with the highest spending and observe the score. If the campaign is in a low tier, investigate creative, audience, offer and destination before increasing funding.

Next step

  • Low score: pause or review immediately.
  • Average score: look for a bottleneck before deciding.
  • High score: check if the problem is outside the media, such as commercial or stock.

Roadmap for reel

Start with the phrase: "Campaign spending a lot and selling little? Don't just look at the spending. Look at the score." Show the difference between an expensive but healthy campaign and an expensive campaign with a low score.