The biggest danger is not a campaign that stops spending. And a campaign that continues to spend without delivering sufficient results.

1. Spending rising without conversion

If the campaign consumes money, but does not generate leads, sales or qualified messages, the problem needs to be investigated quickly. It can be creative, public, page, offer, configuration or tracking. What you can't do is leave the campaign running on autopilot.

2. Off-Target CPA

The CPA needs to fit the business. If each result costs more than the margin allows, the campaign may generate volume, but it does not generate healthy growth. This is the type of problem that looks like performance, but turns into a loss.

3. Low score with relevant spending

When a campaign has a low score and has already spent enough reading, it deserves priority. This does not mean that it should always be paused immediately, but it does mean that a decision needs to be made: review, limit spending or change approach.

How ScoreFlow shows these signals

ScoreFlow brings together metrics and scores to show which campaigns are in the critical zone. This way, the businessman does not need to find the problem column by column.

How to turn this into a carousel

Use a direct cover: “3 signs your campaign is burning money.” On each slide, explain a sign with simple example. Lastly, show that ScoreFlow helps identify these signs before the expense becomes a greater loss.

Recommended action

  • If the expense is high and the result is low, investigate now.
  • If the CPA is above the target, do not increase the budget.
  • If the score is low, review it before insisting.